G Natural is more than a skincare brand, it’s a story of roots, identity, and evolution, where tradition and modernity meet in every drop. The journey began in 2014, when founder Moiz Ahmed set out to create clean, honest skincare, starting with hand-blended oils at his kitchen table. With nature at its core, the brand grew on simplicity, transparency, and trust. But as its reach expanded, so did confusion 78% of people mistook Go Natural for another brand, Co Naturals, creating an identity crisis. What once carried clarity became overshadowed by doubt, and the need for reinvention was undeniable. Enter G Natural, a new name and reimagined identity that stays true to its roots while embracing thoughtful design, deeper storytelling, and a stronger connection to heritage. Its logo captures this philosophy perfectly: the English “G,” set in a clean sans-serif, represents simplicity and modernity, while the Urdu “geem” (ج) ties the brand to its South Asian heritage. Together, they form “gee natural,” a subtle nod to the phrase “yes, it’s natural” a mark of reassurance and authenticity that sets the brand apart.

For G Natural, oils have always been more than products; they are rituals rooted in culture, memory, and belonging. In South Asia and beyond, oiling is woven into family traditions, passed lovingly from one generation to the next. These rituals embody more than beauty; they carry the warmth of care, the wisdom of ancestry, and the comfort of home. G Natural brings this legacy forward in a modern, design-led way: clean, familiar, comforting, and honest. Each bottle is more than skincare. It's a continuation of heritage, a reminder that rituals of nourishment remain timeless even in a fast-changing world. By blending contemporary aesthetics with cultural depth, G Natural offers not just self-care but a way to return to roots. It reassures customers that what they hold is 100% natural, authentic, and individualistic. In every drop, the brand honors the past while shaping the future, a seamless blend of the new and the old. This isn’t just beauty. It’s coming home.